Lacoste, the esteemed French Fashion Wear brand has landed on Dubai’s digital OOH (DOOH) scene with an eye-catching outdoor campaign.The French company was founded in 1933 by tennis players René Lacoste and André Gillier. Its retail activities include the selling of clothing, footwear, sportswear, eyewear, leather goods, perfume, towels, and watches. It has one of the most distinguished brand logos in the world with its green crocodile. The simple outdoor media visuals showcase an elegant man outdoors, wearing sunglasses, with a noticeable green Lacoste jacket, looking up to the sky with pride and amusement. The brand’s name itself is positioned on a square white background, putting more emphasis on the aforementioned iconic green crocodile. This limited campaign has popped up in the third week of October on Digital Screens in Dubai.
