Just in time for the Ramadan feasts, Halayeb Co launches a new OOH campaign to showcase their popular cheese varieties across the Greater Cairo. With a rebranded look, the ads showcase different varieties of cheese together with “the experts”, namely breadsticks, Egyptian baladi and sandwich bread. Over a green background matching their logo, the cheese can be seen upfront in their packing, and served on plates and bowls in the side of the ads. Though now a subsidiary of international French Danone, this century-old Egyptian dairy manufacturer has a strong reputation not only among Egyptian consumers, but also in the Gulf, North America and Europe. Gates, double-deckers and Large and X-Large uni-poles will make you hungry for cheese all over the city.
