ARIEL is one of the most famous laundry and detergent products brands in the world. It has landed on Cairo’s OOH scene with a bold outdoor media campaign, promoting its products, using a daring ad copy that states that “It eradicates the coronavirus and 99.9% of Bacteria”. With such a declaration, ARIEL has established itself as one of the fiercest competitors in the cleaning industry. The visuals concentrate on the brand’s iconic green color, displaying a woman holding an item of clothing that’s being thoroughly cleaned by rays emitting from ARIEL’s detergent bag. The exaggerated image conveys the ad’s main message of the product being the most powerful and safest option when it comes to the safety and cleanliness of the entire family. To find out more about ARIEL’s OOH campaign check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
