The British technology Household Appliances Company, Dyson reappears on Dubai's fruitful OOH advertising landscape, with a new awareness campaign for the v11 Absolute Cordless Vacuum, after its prior campaign in September for Dyson's Supersonic Blow-dryer. The last campaign's message revolved around the promise to uncoil all types of hair swiftly, however this time, Dyson's campaign spreads the message that the new v11 allows families to Say 'Goodbye' to big corded vacuums. The Dyson v11 is designed for deep cleans for a healthy home and captures 99.99% of particles as small as 0.3 microns. The vacuum cleaner also expels clean air. The campaign offers the best price policy as it highlights that consumers can Buy now, pay later with a contracting firm's convenient installment plans. The ad visual portrays how the Dyson v11 cordless vacuum cleans different surfaces in different ways. Half the visual shows the v11 as a hand gripped vacuum, while others show the vacuum with a long attached cord, portraying that the cleaner can be modified and adjusted to be used in different ways, for different purposes. The campaign was spotted on Dubai's roads during the first week of October and was distributed across limited OOH destinations as hoardings.
