MBC and 205 AN ARKAN PALM DEVELOPMENT have landed on Cairo’s OOH scene to promote a one of a kind event; The Sound of Movies. A musical extravaganza that features movie songs with an orchestral composition, reviving old tunes in a grandiose fashion. The visuals depict old movie posters on both sides of the billboard, collected together in the form of film reels. The logo of the event itself is a clever combination of a film reel and a musical sound wave. The ad copy details the date of the event, which is on the 29th of October, and the location, which is Abdeen palace. The event stars the famous singers Medhat Saleh & Reham Abd Elhakim, with the Cairo Symphonic Orchestra, under the leadership of the maestro Nayer Nagui. Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
