Alexandrian renowned juice maker Lamar launches new outdoor campaign to promote their sugar-free juice varieties. Over black stone backgrounds, the juice packs can be seen in the center surrounded by freshly-cut and deliciously-looking fruit on the side and ad copy informing viewers that the range of juice is “Natural Juice 100%” and “No sugar added”, which makes it a great option for those working in maintaining a healthier life-style. The family business, which started back in 1989 in Alexandria, has always worked hard at innovating and offering premium products both in dairy and fruit categories. Beloved by Egyptian consumers, the brand easily competes with world-class counterparts on the shelves of any supermarket. Using uni-poles, mega-signs and billboards, the campaign spreads across Greater Cairo.
