RAKBANK has declared on Dubai’s billboards that it has partnered with the leading technology company in the global payments industry, Mastercard, to launch the new companion app “Firefly” for the RAKBANK Emirates Skywards World Elite Mastercard Credit Card. This OOH campaign has popped up after its latest OOH campaign. The visuals feature a smartphone, displaying Firefly’s platform interface with a straightforward call-to-action for downloading the application from either Google Play or App Store, in addition, a photograph of a credit card is flaunted next to the smartphone. The use of the red color was a smart choice since this color grabs attention on the roads. The ad copy guarantees that customers will “never miss out on what matters to them” and to “Never Fomo again”, as customers may take advantage of their card perks by downloading the app, which provides them with bespoke experiences and real-time offers that best serve their needs and lifestyle at home and abroad. With discounts of up to 50% off on over 5000 offers in categories such as food, health & wellness, travel & entertainment, shopping, services, jewellery & watches, and more, as shown on the lampposts billboards. At the bottom space, the advertiser is offering the official website for exploring more fascinating offers. This campaign has shown up in the first week of October in a limited location on Digital Screens and Lampposts billboards in Dubai.
