New Town Group (NTG) climbs up on Greater Cairo's OOH landscape to introduce and promote the new Evolve Tower in the New Administrative Capital. Evolve Tower is an integrated commercial, administrative tower that consists of 14 floors. According to the campaign, the tower is located in the Central Business District (CBD), and is distinguished by its modern designs and strategic location in front of the iconic tower and the green river. NTG reflects a New Point of View on Cairo's billboards with 30 years of expertise in the field, stepping in to establish a unique strategy for real estate development in Egypt. NTG positions its new project delivering high quality, providing excellent service, introducing the latest designs, and providing the highest safety and security measures. The ad copy also highlights that EVOLVE Tower is The Ultimate Value in CBD promoting 5% Down Payment and 15 Years Installments portraying an aesthetic architectural photograph of the tower in CBD. The campaign uses a royal blue theme which represents stability, productivity, intelligence, trust, and order. To find out more on NTG's campaign for Evolve Tower, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
