The UAE-based foreign exchange and worldwide money transfer company, Al Ansari Exchange has reappeared on Dubai’s OOH scene to startle passers-by with lots of prizes. This campaign has soared on the billboards after its latest OOH campaign. The visuals photograph a house boosted with outdoor plants, standing on a soil that takes the shape of a house key, as a depiction of the dream home referred to in the ad. The visuals are illustrated on a colored themed-backdrop with some symbolic items for celebration like fireworks. As for the ad copy, it illustrates that when you make any qualifying transaction, you get the chance to win alluring prizes, such as a dream home plus AED 100,000, BMW x2, and Samsung Galaxy s21 every week. The ad copy is also showing off the brand’s logo and name on a black strip at the bottom space. On the other hand, on lampposts billboards, the visuals feature a hand holding a smartphone, displaying Al Ansari Exchange app platform interface. It demonstrates through ad copy that it has great reviews from its clients with a rating of 4.7/5 with more than 3 million clients using the app, adding a call-to-action for downloading the application, all appearing on a bright blue background. This campaign has shown up in the first week of October on Hoarding Billboards and Lampposts Billboards in Dubai, also it has popped up on Digital Screens in Sharjah.
