A new outdoor campaign launched at the start of January promotes Egyptian accessories brand Tie Shop across the city. With images that portray elegant modern women from different walks of life, the ads emphasize the variety and sophistication of the brand’s veil collection, that not only manufactures their own scarves, but also imports from leading brands in Europe and Asia. With large and x-large uni-poles, gates, billboards, and t-poles, the campaign spreads across several districts of Greater Cairo.
