Dubai Roads & Transport Authority, has released a new outdoor campaign, stunning the masses with the new Dubai Metro using striking visuals and the ad copy Travel from anywhere in Dubai to Expo 2020 with Dubai Metro. The main tagline used in the campaign From anywhere to everywhere, is very emotionally and subconsciously engaging and inspiring, along with the fact that the railway project is part of Expo 2020 Dubai. The reflective and catchy visual demonstrates an illustration of the Dubai Metro in bright and vivid colors along with an illustration of Expo 2020 Dubai's main site, portraying Al Wasl Dome and Expo's phenomenal pavilions. The ad visual also highlights that Expo 2020 is an Official Supporter of the RTA and the Dubai Metro. Dubai Metro, with its Red and Green lines, is one of the most advanced and modern rail systems. It offers a wide range of luxurious services. Earlier in July 2020, Sheikh Mohammed Bin Rashid Al-Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai appeared on Dubai's billboards, fulfilling the government's promise of constructing and establishing seven new metro stations. The DOOH campaign is a relatively new one that was released during the first week of October and was distributed in limited outdoor advertising spots, in the form of digital screens.
