Saudi Arabia, the land of generosity, prosperity, and authenticity, has reappeared on Dubai’s billboards, promoting its tourist sites on an outdoor advertising campaign after its latest OOH campaign. The graphics capture Saudi Arabia's dynamic vitality, showing off snippets of the voyage across Saudi Arabia, highlighting the desert vistas at Maraya AlUla, Jebel Fihrayn Riyadh, and Hegra AlUla, in addition, the magnificent historical place of At-Turaif, Al-Dir’iyah, UNESCO Heritage Site. Regarding the ad copy, it welcomes audiences to experience “A Journey You’ve Never Imagined” as well as to “Plan Your Visit Now” via their official website that is provided at the bottom space of the background, featured on a colorful background. This campaign has popped up in the first week of October on Digital Screens in Dubai.
