The esteemed car brand Infiniti has returned to Dubai’s OOH scene with a special outdoor precense. This time the automotive brand has landed on building wrappings, not to market their vehicles, but to show their support for women in the month of October, which is the international breast cancer awareness month. On a distinctive pink background, the brand shines with an empowering slogan that reads “Fight Like A Girl” or “حاربي فأنت قوية”. Alluding to the strength and bravery of all women who battle against the malignant disease of breast cancer. Besides the inspiring words, the official logo for breast cancer awareness in the form of a pink ribbon is depicted, in addition to Infiniti’s logo and Arabian Automobiles’ logo. Such a move marks a commendable initiative that should make an impact on Dubai’s OOH landscape, and will likely be followed by other major companies, showing their support for women at this time. This new distinctive building wrapping has emerged in the first week of October in the city of Dubai.
