The beloved car manufacturer MG is back once again on Cairo’s billboards, after their last outdoor campaign promoting the MG ZS. The brand is back with a much stronger presence in the OOH landscape this time, promoting the new HS model. Said model also makes an appearance, with the initials being highlighted in the tagline “The Head Start You Deserve”, as the first letters in the words “Head” and “Start” are emphasized in bright red. The ad campaign depicts MG’s astounding vehicles speeding down the roads with unparalleled panache and confidence, dominating the scene and proving their superiority. The HS model stands out as a large and fully-fledged SUV, providing customers not only with an impressive amount of space and comfort but also a raised driving position to sit head and shoulders above the rest. By combining high quality with keen pricing, MG HS creates a new definition of affordable luxury. The ad copies display Al Mansour Automotive’s logo, as well as the hotline and the website for all those curious to know more about MG’s spectacular cars. Want to learn more about MG’s OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
