The Phillips Group rises on UAE's prime billboard scene with a new branding and awareness campaign starring Shane Phillips, the CEO of The Phillips Group. The Phillips Group uses the main tagline Placing CEOs and Board Members since 1984 to give people a glimpse of what the company's main services are. The process at The Phillips Group usually starts with allowing people to understand their organization from the internal processes that give a wider scope on the various teams' dynamics. The company delves deep into the culture and ethos aspects of the company, which makes The Phillips Group capable of identifying the 5-8 Critical Success Factors. The company also concentrates on searching for success records and provides people and businesses with a detailed comparison of job vacancy candidates giving in a clear visual representation of how the candidates performed on their Critical Success Factors assessments, culminating results into one simple, comprehensive graph. Executives that are placed by The Phillips Group have proven to deliver up to 375% revenue over the course of four years. An example of the company's success that can be taken into consideration; WATSON WYATT powered by The Phillips Group pushed gross revenue to up to $1.2 billion. Shane Phillips specializes in delivering local talent through a five-star process that involves; Methodology, Assessment, and an efficient selection process. As the company focuses on building, aligning, and focusing on creating leadership teams, the outdoor campaign reflects this very point. The visual portrays the CEO of The Phillips Group in an aesthetically black and white photograph and uses the ad copy CEO Shane Phillips to give people the necessary insight. The logo of the company is also showcased in the advert against a white background. White represents purity and innocence and it reflects positive feelings including; clarity, transparency, and simplicity. It also symbolizes new beginnings or a fresh start. The campaign is a relatively new one that was released during the first week of October for the first time on Dubai's OOH prime billboard scene. The campaign was distributed across limited OOH spots as uni-poles.
