Leading QSR McDonald's has launched a new OOH campaign that announces an exciting offer for Big Mac, the brand’s iconic sandwich since its beginnings. The ads feature the sandwich combo in its two varieties, chicken and beef, with all the components of the meal and ad copy that informs viewers of its new affordable price along the restaurant’s hotline and website. Launched during the second week of January, the campaign can be seen on the regular locations of the brand with large and x-large uni-poles, double-decker poles, gates, and lightboxes.
