ATRIC Developments rises on Greater Cairo's OOH scene for the first time, spiking the billboards with a massive teaser campaign, triggering curiosity and excitement in the real estate market of Egypt. ATRIC Developments was previously known as El Asreya Developments and was established as an Egyptian Joint-stock company in 1998. Since its establishment, the real estate company has managed to succeed in developing various luxury residential buildings in several areas across Greater Cairo. These projects were all designed and implemented by remarkable engineers and architects who have a long track-record and specialize in architectural design and development. ATRIC Development's campaign uses the main ad copy Worried?, Stuck?, and Lost?, on separate ad visuals. Each of these inquiries also has a slogan that goes with it. For example, the Worried? visual uses the ad copy Elevate, find commitment, while the Stuck? visual uses the sub-tagline Elevate, we move together. On the other hand, the Lost? visual uses the ad copy Elevate, let history guide you. The elevated living approach that ATRIC Developments are taking and inducing in their campaigns suggests that change means growth and innovation, as well as suggesting that the right place to find commitment is at ATRIC Developments. The advert also highlights that customers can now experience an easier process of buying, delivering and settling, as there is no reason to feel stuck with the presence of ATRIC Developments. The advert also makes audiences feel that their voices are heard, and are never lost. The campaign uses a dark indigo blue background which gives off vibes concerning power, authority, importance, as well as symbolizing trust, loyalty, reliability, and stability, which makes it a perfect color for the rebranding campaign. To uncover extra details on ATRIC Developments' campaign, visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.
