Emirates Islamic pops back up on Dubai's OOH scene presenting the exclusive EXPO Credit Card, after recently announcing to be the Official Islamic Banking Partner for EXPO 2020 Dubai in their last campaign. Emirates Islamic has established itself as one of the pioneering financial institutions in the UAE and has claimed its place offering customers innovative Islamic Banking products, services and solutions, in partnership with the phenomenal EXPO 2020 Dubai. Some of the key benefits of the exclusive EXPO Credit Card include; 50% cashback on EXPO ticket, rewards, and welcome bonuses, airport lounge access, and the opportunity to upgrade to U By Emaar Gold tier status and enjoy welcome bonuses of Upoints. The campaign uses the main tagline Limited edition. Unlimited benefits., portraying the Exclusive Expo Card which also offers audiences valet parking service at the EXPO site, 50% off on Reel Cinema tickets, Complimentary Golf, and 15% off on Emaar Entertainment Attractions. The limited-edition cards have been designed specifically to enhance the Expo 2020 Dubai experience for both residents and visitors of the UAE with the addition of year-round bank memberships. The ad visual represents Emirates Islamic's logo along with Expo 2020 Dubai's logo reassuring the joint venture and continuous partnership. The campaign also highlights that both companies are EMIRATES NBD GROUP PARTNER since Emirates NBD has also recently announced that it is also the official banking partner for EXPO 2020 Dubai. The campaign is a relatively new one that was released during the third week of September and was distributed across limited OOH spots as hoardings and bridge billboards.
