Egyptian developer ARDIC has launched a new outdoor campaign to promote their latest residential compound Zizinia in Mostakbal City. Following a creative approach, the ads break the so-repeated luxury concept all real estate developers use lately, presenting the new residential compound with images of cats, squirrels and happy toddlers. Colorful images, original backgrounds and ad copy emphasize the location and amusing neighbors of the new development. The campaign was launched during the second week of January, and uses large and x-large uni-poles, double-decker poles, gates and serials, lightboxes, mega signs, and flags across the Greater Cairo.
