Game Over! That’s it, that’s all being said in a mysterious new OOH campaign that has landed on Cairo’s OOH scene, raising questions, and perplexing audiences. A blue background with a bright-line striking across the billboard work as the only visuals on display. The strange words “اللعبة خلصت”, meaning “Game Over” serve to only mystify. What could this game be? Is this campaign hinting at an actual game? A videogame? Or perhaps something completely unrelated to games?! The connotation that something has concluded alludes to the idea that something has taken place already. Looking back at previous teaser campaigns, one of the most recent ones belonged to Bonjorno Café, which instead used a ludicrous claim to intensify people’s curiosity. However, with this current campaign, we’re left with more questions than with any other teaser campaign. So, it’s safe to say that we all can’t wait to find out about this game, and how it has concluded, and what does that all mean?! Want to learn more about this mysterious campaign? Head over to Monitoring Out-of-Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, to uncover more on campaign details such as; media plans, budgets, types, kinds, locations, and more.
