Real estate takes on a new shape in Dubai by the hands of Sobha Hartland, in an OOH campaign. Sobha Hartland is an 8 million sq. ft. beachfront community of magnificent apartments, stunning villas, and high-end townhouses that offers an inspiring lifestyle, comfort, and luxury living in every aspect. Offering luxurious residences with expansive green areas, world-class amenities, and a plethora of delectable eateries, shopping centers, and entertainment venues. It’s Dubai's only freehold neighborhood, minutes away from the Burj Khalifa, in the renowned Mohammed Bin Rashid Al Maktoum City. Life at Sobha Hartland includes two international schools, a mall, cafes and restaurants, open and green spaces, and a community lifestyle. A peek of this luxurious lifestyle is shown on their visuals, with their “Grand Waterfront Residences in Central Dubai”. On classical black and white billboards, the design and grey pattern are used to achieve the affluence the brand is going for. A dash of mellow yellow adds an attractive appeal while maintaining the formality. The other side is a black and white snapshot of an elegant man in a well-furnished, expansive living room that is a picture-perfect representation of modern interior design. The put-together male is gazing outside huge, open windows that overlook a gorgeous view of Sobha Hartland. The limited campaign hit Dubai on hoarding billboards, in the second week of September.
