The most eminent international annual event, Cairo International Fair has taken over Cairo's OOH arena to return in its 54th round, after the massive success of its previous rounds over the past years. Cairo International Fair is an international annual event that has an essential role in propping up the Egyptian economy and opening new markets to the products of Egypt and all countries that take part in the exhibition. It's worth mentioning that the prominent event is organized by Egypt Expo and Convention Authority (EECA). It all started in the 19th century when Egypt participated for the first time in the Paris International Exhibition, where Khedivz Ismail visited the Egyptian pavilion which obtained gold, silver, and bronze medals for offering the highest quality of its products. In addition, the first agro-industrial exhibition was inaugurated at the Exhibition Grounds in Al Jazeera in 1897 by King Fouad. Then, in 1980, it was transferred to its current place in Nasr City. Egypt Expo & Convention Authority announces that the annual event will be held from 30 September to 8 October 2021 in Cairo International Convention and Exhibition centre in Nasr City, revealing the official sponsor to be Cottonil and hosting Iraqi, along with prominent contributors from Arabian, African, and foreign countries that have participated the past few years, such as Sudan, Kenya, Kuwait, UAE, Thailand, Indonesia, Japan, China, Alegria, India, Srilanka, and Togo. The sectors included in the fair are house water, carpets & rugs, electrical devices, ready-made clothes, textiles & furnishings, food industries, chemical & cosmetics industries, leather goods, wood & furniture industries, handcrafts, and school supplies with the start of the new school year. The OOH advertising campaign offers a free invitation to the attendees, implementing all precautionary measures to reduce the spread of Covid-19, which are all displayed on a colorful backdrop. Do you want to delve deeper into details about CIF’s OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence.
