The huge gated community of MAG City has returned to the OOH scene in Dubai to present an inclusive array of 247 residential units situated at MAG City in Medyan District 7. This new campaign has emerged after its previous OOH in August. The visual features luxury villas and townhouses perched amidst lush green spaces, where one can mingle and stroll. Hence, this campaign is keen to focus more on the greenery that the compound is characterized with. Every townhouse and villa comes with a backyard, where one can spend valuable moments with their families, as manifested in the campaign's visuals; the campaign captures a precious moment between a mother and her daughter, on the other hand, the visuals portray a small girl holding a flower. The green color of nature dominates the OOH campaign to demonstrate that the concept of green spaces is deeply embedded within the compound. As for the ad copy, the advertiser offers the audiences a hotline for those seeking more information about the compounds of MAG City, describing the MAG community as a place where you “breathe, laugh, and feel at your home”. This campaign has popped up in the second week of September on Hoarding Billboards in Dubai.
