With not one, but two OOH campaigns; Nissan hoards Dubai’s billboards and streets. In a simultaneous campaign, the massive car manufacturer displays their amazing deals. Families and adventure-seekers alike should be shaking in their boots for the release of Nissan’s newest model; the X-Terra 2021. Spacious, tall, and sleek, the car is a sight to behold. With interior comfort that offers practicality, connectivity through multiple multimedia and agile mobility aided by technology, this vehicle reflects first-class cultivation. Not only that, but the car has alloy wheels, cruise control, advanced driver assist display and more features based on which model. The size of the billboards correlates with the car’s own size and height. A family is having a beach day on the visuals, the children running around and laughing while the relaxed mother overlooks them with a gratified smile. The father is in the driver’s seat as the mother leans on the car, proving its comfort from both the inside and the outside. The glossy red exterior pops against the bright day and the blue sea. This ad proves that it’s a family car and a car for everyone. Nissan’s logo is stamped on the sky of the visual, with “Nissan X-Terra 2021” right beside it. On the right-hand side, they mention “Nissan Intelligent Mobility ''. In the second week of September, the limited campaign swept Dubai on hoarding billboards.
