Bonjorno Café, Cairo's beloved Coffee Mix, was established in 2003 as a marketing and distribution operation initially serving the local Egyptian market, with a range of soluble coffee products. Carvana Foods promotes its brand Bonjorno Café on Cairo's OOH landscape with the reveal of its last teaser campaign that only asked people this simple question; Do You Want An Apartment For 2 LE? The food and beverage company markets its Coffee Mix by promoting and encouraging consumers to participate in a competition where consumers are required to send an SMS to 1490 and Enter The Draw to win one out of ten ownership apartments. The ad copy also informs consumers that the competition is performed under the acknowledgment of the consumer protection agency. Similar to the teaser visual, the campaign uses a catchy tagline; A Deluxe Apartment in Coffee Mix, while representing logos related to; The Social Housing and Mortgage Finance Fund, and AMAN Installment Services, giving the masses a sense of guarantee and trustworthiness. The visuals portray packets of Bonjorno Café's Coffee Mix, as well as showcasing the Deluxe Apartment building that is about 4 storeys with an elegant and top-notch finish. The campaign uses the brand color emerald green which symbolizes wealth, refinement, royalty, harmony, growth, and balance. It also symbolizes renewal since the color embodies life, and has a soothing effect on the mind and body, inspiring feelings of safety and relaxation. To uncover more on Bonjorno's campaign visit Monitoring Out-of-Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, to uncover more on campaign details such as; media plans, budgets, types, kinds, locations, and more.
