Pure Gold rises on Dubai's OOH scene making a strong impression considering that this is the brand's first outdoor presence. Using a simple, pure, and authentic OOH design, Pure Gold is building and establishing their luxurious brand identity through a professional and aesthetic awareness campaign. Pure Gold positions itself as the leading luxurious Gold and Diamond Jewellers in UAE. The brand identifies that the it is exactly what its name suggests, having the main goal to serve its customers excellent Jewellery with continuous innovation and unmatched quality. Pure Gold is beginning with conquering the Dubai Gold Jewellery market, aiming to go global with their astonishing and elegant jewellery designs. The brand reflects its sincere passion for the industry since they have created a people's brand that is trustworthy. The shop also went from having one store, to several expansion stores in the retail market, also serving customers by offering diamond and gold jewellery through their online shop. The visual highlights Pure Gold's official website www.pugold.com enticong the target audience with the finest tastes using the main tagline Forever Beautiful. Pure Gold's logo is portrayed in a big, white, dexterous font while the O in GOLD is in a gold color which makes the logo a lot more creative and attractive. The logo, tagline, and website, are put against a solid black background that gives off vibes of; power, sophistication, and elegance. Black is an incredibly strong and intimidating color that exudes authority and arouses and seduces OOH consumers' senses, which makes it the perfect color for the campaign. The campaign is a relatively new one that was distributed across limited OOH spots in Dubai as uni-poles.
