National Bank of Egypt launches new OOH campaign to promote their mobile cash services in support of the Arab Financial Inclusion Week. A pan-Arab initiative, enforced by the Central Bank of Egypt as the Egyptian Deputy of the Council of Arab Central Banks, the Arab Financial Inclusion Week aims at offering access to banking services to citizens who live in remote areas or segments of society who still have no access to financial products. In order to back up this initiative, National Bank of Egypt has created “cash in your mobile”, a service which allows the user to pay bills, transfer money, purchase items, or use Fawry from their phone – even if they don’t have a bank account at NBE. Orange and white ad copy surrounds the design of a mobile phone that opens like a wallet over a green chalkboard. The ads showcasing all the details of the initiative can be seen on Gates, Double-decker poles and Large and X-Large uni-poles across Greater Cairo.
