Ezan is one of the rising companies in the real estate market with extensive experience in various functions of real estate, from construction to architectural designs and project development. Although the branding campaign only portrays EZAN's logo through different visual designs, the real estate developer is subliminally aiming to raise curiosity and awareness regarding the new project; The Median Residences New Cairo, using the catchy slogan Restoring Balance. Ezan's name comes from the word Etezan, which means balance in Arabic. This reflects the balance that the company aims to bring to customers. EZAN is positioning itself as an innovative real estate developer with projects that find equilibrium between customers' needs, market changes, successful investment, and futuristic strategies. The creative brief of EZAN's OOH campaign revolves around launching the new project The Median Residence in 2021 at the heart of New Cairo. EZAN's campaign reflects the company's core philosophy which is to bring back the lost balance and to set for the future with harmonious, influential stability of forces. Emerging to a new level, somewhere in between luxury and reason, EZAN Developments embodies a new generation derived from the veteran entity in the field of real estate, the EGYGAB Holding Group, which has more than 50 years of experience in various fields including; construction, investment, and real estate development, and this has distinguished businesses history from projects, whether residential, commercial, administrative, or educational. EZAN Development's OOH advert uses an aesthetic design using cubism art that reflects EZAN's architectural goals and vision. The geometric artistic visuals use the colors; amber, grey, royal blue, and off-white, while providing EZAN's official online domain. Amber is an influential color that tends to trigger, uplift, and inspire positivity, energy, security, and joy. On the other hand, grey symbolizes reliability, maturity, intellect, and has a general soothing effect. Royal blue is a color of empathy and it emits feelings of reassurance, productivity, and stability. Last but not least, off-white symbolizes peacefulness, innocence, purity, and cleanliness. To uncover extra details on EZAN Development's campaign, visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.
