Visa worldwide tempts Dubai's customers and proves that time is money, as it makes sure that their clients make the best out of that time, as reflected on their OOH campaign in Dubai which was in cooperation with Tokyo 2020 Olympics. Visa is currently back on billboards stronger than ever, with a playful and friendly campaign establishing its financial services as A Network Working for Everyone. Visa is a worldwide payments technology organization, seeking to enable individuals, businesses, banks, and governments, to adopt digital currency. The illustrious Visa brand is continuously strengthening its presence on Dubai's OOH landscape with its massive and attractive campaign. The outdoor ads creatively portray multiple benefits that clients can use. For example, one visual portrays the ad copy Visa is the network that will assist small business enterprises to reach international stardom. Another visual highlights that Visa is the network to help people travel with full trust, portraying a family with their luggage, ready to travel. The Meet Visa visual portrays; an enthusiastic young skateboarder, a couple enjoying VR headsets and playing with motion controllers, as well as a family getting ready to travel. A separate visual portrays; another family taking a selfie before traveling, a man holding and stocking green vegetables attempting to establish a new business, along with a female posing daringly with a skateboard. Considering Visa's blue logo and the endorsement of the color in the overall theme, the visuals achieve a sense of friendliness, safety, and reliability towards the brand identity. Since blue is a color that is widely associated with trust, transparency, and loyalty. Visa also shows their dominant position in the market and their relevance in keeping up with the trends and waves of the OOH industry. The die-cut, creative concept campaign was published during the second week of September as a massive branding and awareness campaign that was distributed as bridge billboards, digital screens, and lampposts across Dubai City.
