Dental care just got a major boost with SHINY WHITE’s new OOH campaign! The reputable dental center has enforced its outdoor presence with a major ad campaign, shining on Cairo’s hottest OOH spots, promoting its top-notch dental services. Established in 2009, SHINY WHITE started with just one clinic, then continued to expand over the years reaching 31 different dental clinics all over the 4 branches (Nasr City, Maadi, ElShikh Zayed, and one of the hugest dental centers in the middle east in New Cairo). The elegant visuals are simple in nature and help establish the brand as a classy medical institution. The ad copy simply states the name “SHINY WHITE”, the locations, and its description as a dental implant center. All of the white text - mirroring the theme of teeth whitening - is written over a solid purple background. The color purple is often associated with royalty, nobility, luxury, power, and ambition. It also represents meanings of wealth, creativity, and wisdom. Want to know more info about this new campaign from SHINY WHITE along with the OOH types, kinds, media plans, budgets, and locations? Check out Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai's dedicated OOH media intelligence agency, and analysis system.
