Following Kim Jones’s first women’s collection for FENDI that was released in the fall/winter of 2021 in February with outstanding garments and accessories, the renowned brand is now introducing bold and daring bags, spurred by a passion for beauty and creativity. Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces, and accessories, founded in Rome in 1925, 96 years ago by Adele and Edoardo Fendi. The visuals feature different models, all holding FENDI bags, and are illustrated in a beige-colored backdrop. The ad displays the New small FENDI bag that can either be worn on the shoulder by adjusting the detachable shoulder strap or carried by hand as a clutch. The metal macro of the brand’s signature “F” is incorporated in tone-on-tone Nappa leather. Besides that, the visuals showcase different designs and styles of the other two bags, as it features the black FENDI Logo Plaque Touch Bag and the FENDI Peekaboo ISeeU Medium Tote Bag. This campaign emerged in the first week of September in limited locations on Hoarding Billboards and Digital Screens in Dubai.
