The famous fast-food brand Hardee’s is back on the OOH scene once again to promote their delicious sandwiches. A new outdoor campaign has sprung up, featuring an enticing offer & three delectable burgers; single, double, and triple. The ad copy states that the offer is valid for chicken burger sandwiches as well, with a price starting from EGP 33. The visuals provide the three sandwiches with the chance to shine by making them the main focus of the ad, letting the eyes linger on the spectacular beef patties, the melting cheese, the tasty pickles, and the glistening fries. All that adds up to a mouthwatering effect, that’s bound to draw in droves of hungry customers eager for the next bite. The color scheme remains simple, focusing on a clear white background, and the signature yellow color which is derived from the brand’s star logo. This visual simplicity gives room for vital details such as the website, hotlines, and app info to become noticeable while being situated at the bottom of the ad. Hungry to know more about the new campaign from Hardee’s along with the OOH types, kinds, media plans, budgets, and locations? Check out Monitoring Out-of-Home (MOOH), Cairo, and Dubai's dedicated OOH media intelligence agency, and analysis system.
