Leading eCommerce platform Jumia has launched a new OOH Campaign to promote its services. The ads showcase the positive effect Jumia has on people when they use its platform to shop, as opposed to shopping in stores. Over partitioned backgrounds, the ads alternate the advantages Jumia has with the drawbacks of regular shopping, using different models. Launched in mid-January, the campaign uses large and x-large uni-poles and double-decker poles on strategic locations across Greater Cairo, such as the access roads to shopping malls. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jumia's campaign.
