The billboards of Cairo have witnessed a new outdoor advertising teaser campaign, intriguing the minds of marketeers, advertisers, and consumers across all of Egypt's OOH scene. The advert seems to be either introducing a new brand to the Egyptian community or reinforcing a brand that already exists on the roads. The ad copy spikes inquisitive thinking as it raises various questions among audiences, stating the main slogan that translates to Would You like to Have Your Own Apartment? or نفسك يبقى ليك شقة بتاعتك؟. An educated prediction is that the brand is related to the real estate industry, however, the ad copy may symbolize an entirely different idea. The guess that the advert might have something to do with the real estate industry was also derived from the other teaser visual that uses an ad copy that translates to A Deluxe Apartment For Only 2 EGP! or in the literal text شقة لوكس ب 2 جنيه و بس!. The campaign uses an emerald green color which tends to symbolize wealth, refinement, and royalty. Additionally, it represents harmony, growth, balance, and renewal since the color embodies life, fertility, and abundance which is why it has a soothing effect on the mind and body, inspiring feelings of safety and relaxation. The ad copy also uses a tint of bright yellow for the phrase For 2 Egyptian Pounds”, and this color was probably used to attract consumers with an eye-grabbing color for the phenomenally cheap price offering. Yellow is generally associated with logic and intellect and is known to trigger a thirst for knowledge. Would you like to unveil the mysterious OOH campaign? The OOH types, kinds, media plans, budgets, and locations will be revealed by Monitoring Out-of-Home (MOOH), Cairo's dedicated OOH media intelligence agency, the instant they drop.
