The National Bank of Egypt (NBE), strikes again on Cairo's billboards after its last appearance in the OOH (Out-Of-Home) advertising scene, regarding Credit Cards Summer Offers. The NBE is currently showering Greater Cairo's OOH arena introducing a new generation of online banking, where continuously in-demand services can now be executed via electronics and digital channels. The advert highlights that The Fastest Way to Get It All Done is by using The New NBE Phone Cash service online. Consumers are now provided with the opportunity to use their NBE Phone Cash wallet to make daily payments around the clock, at any time and any place, through the easiest and most secure way. The ad copy ensures that the service will allow users to Transfer… Pay… Buy… while it is made clear in the visual that the Al Ahly Phone Cash application allows customers to access the following services; Transfer Money, Online Purchases, Fawry Services, Deposits/Withdrawals, Link Cards, Domestic Transfers, and much more. The visual also informs audiences that they can pay through Meeza in addition to Fawry-enabled outlets nationwide. The advert also underlines the fact that NBE is ranked from the Top 1000 World Banks 2021 according to The Banker Database, reflecting a sense of credibility, validity, and transparency. Using a simple illustration of a smartphone opened to Al Ahly Phone Cash App with several service icons popping out, the visual is very eye-grabbing for ongoing vehicles, especially because of the use of iconic brand colors; green and orange, against a plain white background. Orange is commonly used in advertising to draw attention and it calls to mind feelings of excitement, enthusiasm, and warmth, while green evokes thoughts of growth, security, renewal, and prosperity. To uncover extra details on NBE's campaign, visit Monitoring Out-of-Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, for more information regarding campaign types, kinds, media plans, budgets, locations and more.
