Unbridled elegance and sublime magnificence are some of the words that can come close to describing the products of the prestigious Swiss manufacturer, Audemars Piguet. With absolute grace, Audemars Piguet descends once again upon Dubai’s OOH landscape to spread their alluring panache, and promote their Boutiques in Dubai Mall and Mall of the Emirates. From a small village called Le Brassus in the Vallée de Joux in the Canton of Vaud, Switzerland, the visionary brand has risen. They flaunt their roots with the utmost pride, as the ad copy states “Born in Le Brassus, raised around the world”, brandishing the fact that their relatively small origins have grown into a worldwide sensational brand that’s synonymous with grandiose luxury. The illustrious and reputable precision of Swiss craftsmanship is epitomized in the products of Audemars Piguet, such as their renowned luxury watches series; Royal Oak. That artistry in the mechanical arts is beautifully embodied in the distinguishable juxtaposition of the serene fields of Le Brassus, contrasted against an image of a posh lady driving a luxurious vehicle, wearing an Audemars Piguet watch. The sumptuous ad is accentuated by the pure white background, which provides a lovely canvas of the all-around pleasant advert. The visage of the uniquely designed matte black watch signals the brand's strive towards innovation, especially with the uncommon octagonal shape. This limited campaign is a new one that emerged in the first week of September.