Red eyes, a metallic exoskeleton, and a misty background with blue hues combine together to give onlookers on Cairo’s streets a tease of the inventive science fiction movie “Mousa”. Directed by the celebrated director “Peter Mimi”, whose prestigious filmography includes; “El Haram El Rabea”, “El-Qerd Beytkalem”, and “Al-Khawaga's Dilemma”. He returns to the big screen with an unconventional concept in Egyptian cinema, as the film revolves around an engineering college student who invents the first of its kind robot in the Middle East, in an attempt to avenge his father's death and achieve justice, resulting in unforeseen consequences with the authorities. The movie’s unique premise is complemented by the poster’s futuristics aesthetic and slick robot design. The visuals’ complete focus on the titular robot gives a bold impression about the movie, and the cool colors of the ad add to the industrial and mechanical vibe of the entire design. A single line states that the movie is now showing in cinemas, while the other text indicates the film’s cast and crew, as well as the logo of the production company “Synergy Films”. To know more about Mousa’s OOH campaign, check out Monitoring Out-of-Home (MOOH), the dedicated media intelligence company and analysis system functioning in both Cairo and Dubai, to uncover details regarding campaign types, kinds, budgets, locations, and more.
