Concerts were long-missed ever since COVID-19 hit. Now, Arabian Entertainment House has announced a Lena Chamamyan live concert in an OOH campaign in Dubai to give people a breath of fresh air during this global pandemic. A Dubai-based firm specializing in the organizing and administration of live concerts and entertainment shows, Arabian Entertainment House oversees the entire concert preparation process from start to finish, from venue selection and budgeting to equipment preparation, to marketing, customer service, and more. They are committed to implementing social distancing and following all regulatory requirements. In addition, the maximum venue capacity must be respected, as determined by the Dubai Health Authority. Furthermore, all attendees, band musicians, concert technicians, and staff members are all COVID-19 vaccinated to ensure complete health and safety. The Syrian Armenian singer, who has been dubbed a Syrian ambassador for spreading the Jasmine Voice of Damascus throughout the world, provides unique folkloric experiences. She combines the essence of eastern jazz with Damascene original compositions and Armenian classics. Known for her unique personality, Lena interacts with the crowd at events, addressing the audience and giving room for their feedback and comments. The concert is taking place in the Dubai World Trade Center, on 3 September 2021, at 9:00 pm, and prices start from 195 AED. The white visuals star an exuberant Lena, deep in the moment with a joyful smile and her signature fiery mane. She's wearing a glittery black dress, as she holds a microphone in her hands. Her name is etched in a calligraphy font, and all important details are mentioned, such as the date, organizer company, specifics of the location, and the sponsors. The limited campaign was spread across digital screens in Dubai, from the third week of August until the 3rd of September.
