Président is no stranger to the OOH scene, and has once again taken the spotlight on Cairo’s billboards to promote an enticing chance to win 1000 EGP from Fawry, and purchases from B.TECH that amount to 10,000 EGP. The reputable food manufacturer’s outdoor campaign is also proudly boasting the natural ingredients used in making their various delectable dairy products. A prominent statement demonstrates that the main ingredient is “100% natural milk”, and that the products are free from any vegetable oils, further proving how pure and natural Président’s products are. The billboard advertisement also features images of the different types of cheese on offer, standing side by side as the Président family members. Another visual incites the treasure hunt for the coveted coupon, with the logos of Fawry and B.TECH being noticeably exhibited. The purple background radiates royalty and nobility, which is a sentiment that’s complemented by Président’s logo that has a luxurious aura itched into its design. Want to learn more about Président's OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
