The premium style of the MG ZS has been turning heads all over the country, where the smooth lines and high-end touches of the car have conquered Cairo's OOH arenas after its last OOH campaign. The ad shows the all-new MG ZS's bold futuristic shapes and edges, posed at an angle and casting its shadow on the asphalt. Behind the striking red car that is standing tall on the road, the brilliant sea backdrop takes you on a journey filled with adventure, self-discovery, and allurement. In other words, the background displays breathtaking imagery of the sea surrounded by massive mountains and soaring parachutes in the air. The visuals show off the compact SUV, which is capable of great performance in extreme and challenging conditions on roads. With a new exterior, the ad also gives a glimpse of the interiors of the car, as it is supported by cutting-edge technologies, such as the touchscreen that features Bluetooth, Android Auto, Apple CarPlay, and Satellite navigation. The ad copy is a promotional announcement that states that MG ZS has “6 Years Warranty/150,000 KM”, revealing some big names and logos like Mansour Automotive and Shell Helix with a hotline at the bottom right corner. Want to learn more about MG’s OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
