Egyptian tycoon developer Sabbour has just brought back their residential project L’Avenir to the billboards of Greater Cairo. With new varied artwork that represents different features of the project, the ad copy reads diverse messages such as “Family has one address” or “Elegance has one address”, and sowcases the payment conditions along. The ads also inform viewers that L’Avenir was the winner of the “Residential High Rise Projects Award” at Cityscape 2017, under the category of Future Cityscape Awards. The campaign was launched during the first week of November and uses uni-poles, double-decker poles, megas, and lightboxes across the Greater Cairo.
