ANTA's sportswear shines on Egypt's OOH market with its Keep Moving campaign, raising awareness of ANTA's collection which combines power and comfort. The advert's main goal is to send the message that wearing ANTA's high-quality, training and sports footwear and clothing, makes one unstoppable. The new arrivals for the summer training collection are displayed on the billboards along with portraying athletic individuals exercising while wearing ANTA's sportswear. The ad visual informs potential consumers that the store has multiple branches spread across Egypt at; Mall of Egypt, Mall of Arabia, City Stars, City Centre Maadi, City Centre Almaza, and City Centre Alexandria. The visual also portrays both male and female sportswear targeting sporty people from all genders, all around Egypt. The advert mainly induces a bright red shade that tends to reflect passion and energy and has the potential to draw attention like no other color. The color is also capable of motivating consumers to take action. To know more on ANTA's campaign, check out Monitoring Out-of-Home (MOOH), the dedicated media intelligence company and analysis system functioning in Cairo and Dubai, for details on campaign types, kinds, budgets, locations, and more.
