Part Pizza, Part Sandwich, all Papa John's PAPADIAS! The new creation is inspired by Italian flatbread sandwiches and has triggered strong appetites with Papa John’s mouthwatering OOH campaign on Dubai's primary billboards. PAPADIAS is entering lunch preferences by challenging the daily meal routine for several target segments and offering a satisfying alternative to usual sandwiches. With five main varieties, oven-baked and hand-folded to order, there's a PAPADIA for everyone; Spicy Italian Papadia, Spicy Chicken Ranch, Cheddar Chicken Club, Vegetarian, and BBQ Chicken Papadia. With the phenomenal menu innovation that is sure to become a favorite around the world, Papa John's OOH campaign reflects quality ingredients, an innovative yet familiar format, and food packed full of feel-good factors. The ad copy used indicates that PAPADIAS are New on the Menu and that they are considered Part Pizza Part Sandwich which makes it an exciting addition to the menu that pizza lovers are bound to try out. Another visual demonstrates Spicy Chicken Ranch as well as Vegetarian Papadias which are likely to attract people who follow different diets. The PAPADIAS are described in the ad to be All Delicious. A separate visual shows another fantastic flavor Cheddar Chicken Club. In addition to that, another visual encourages Papa John's lovers to Download the Papa John's Pizza UAE App from App Store or Google Play. The campaign is a fairly new one that was released during the first week of August and was distributed across limited OOH spots in Dubai, taking the form of Lampposts and Rooftop Billboards.
