History-loving Egyptians who wish to tap into their roots will delight in ATUM Global Developments’ newest OOH campaign, featuring the slogan “7001 Years of Civilization”. The real estate company unveiled their campaign in Cairo, revealing how they are starting and investing their first project in Egypt. The brand is passionate about its inception in the New Administrative Capital because they believe that Egypt is rebuilding its civilization once again. Celebrating the primeval antecedents of the pharaohs, the visuals are in black and gold. Those colors used together to signify royalty, extravagance and sophistication. They are also often associated with ancient Egypt. The calligraphy of the logo is in hieroglyphs, to embed the idea of dense culture when it comes to thinking about the brand. The campaign name is highlighted in a cursive font across billboards, being the main focus. Mystery encircles the ads, which is redolent of history, as enigma has always surrounded the ancient societies and their ways. Eager to get more information about ATUM Global Development’s OOH campaign? You can know more about the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
