Summer needs a splash of icy cold water, and Elano Water provides just that with their refreshing bottles. To combat the sweltering heat of Egypt, the company has unleashed the product in an OOH campaign that invigorates sensations. Elano Water is an all-natural water with no additives or chemicals, it's rich in natural minerals and salts, so it’s a great source of organic nutrients that are essential for the human body. The water is extracted from a deep well in Wadi El Natron in Egypt's Western desert, 400 meters below the surface, through entirely stainless steel pipes. Simplicity and efficiency are the key elements of this campaign. Through all blue billboards, the azure hue incites a yearning for water and adequately fits the product’s identity. The sloshing water adds to the creativity and fluidity of the design as if giving the illusion of drenching passersby. The flowing water forms a circle around the bottle, bringing cohesion to the visuals so that one could almost get a taste of the forgotten winter by sipping Elano Water. Passengers are tempted into buying a freezing bottle to douse their thirst. Keen to uncover more about Elano Water’s OOH campaign? You can find out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
