The Chinese car manufacturer, Changan, has proven to be a formidable presence in the Egyptian automotive market. They last appeared on the OOH scene to promote their car models and their business relationship with Ghabbour Auto. The new outdoor campaign features two Changan vehicles flaunting their modern designs, the EADO DT and the New Alsvin, with red and silver colors that are prominently displayed to all oncoming traffic. The ad copy shows the free maintenance offer, valid for 2 years, or 50,000 km, whichever is closer. The text also states the prices for the two cars, as well as featuring relevant logos, and the hotline number at bottom of the ad. The campaign uses shades of grey and blue, colors of asphalt roads and clear skies, to remain faithful to the intended theme of the open road, and the freedom a reliable car brings to its owner. Interested to learn more about Changan’s OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
