MultiBank Group rises on UAE's OOH landscape for the first time, establishing its brand identity as The World's No. 1 Online Financial Broker. MultiBank was established back in 2005, in California, UAE. Since its launch, it has evolved into one of the largest online financial derivatives providers worldwide, with a current paid-up capital of over US $322 million. The campaign encourages target customers to confidently trade with MultiBank Group's cutting-edge trading services, offering groundbreaking rates of reliability and stability, motivating potential clients to subscribe to the tightest pricing and liquidity coming from top-notch banks, as well as prime brokers. The ad visual portrays various icons which represent the following keywords; Commodities, Indices, Crypto'' or crypto-currencies, Forex, Metals, and Shares. The visual also points out the fact that MultiBank's success revolves around Daily turnover USD 7.2 Billion, 15 Financial Institutions on 5 Continents”. Est. 2005 is used under the Bank's logo, indicating that it was established in 2005. The advert uses a picture of a smartphone displaying a stock market data page and informing people of the official website portal using a creative design of a gold bull sculpture, standing fiercely beside a stack of gold coins, conveying Wall Street imagery. A stock arrow is also shown pointing upwards, emerging from the bull. The campaign is a relatively new one that started during the second week of August. It was distributed across the city of Dubai as Hoardings, in limited OOH spots.
