MUSE climbs on UAE's OOH arena, expanding its discounts during Dubai Summer Surprises (DSS). The MUSE loyalty program organized by Chalhoub Group is offering its members the chance to benefit from an additional promotion which goes beyond 10% discount on seasonal sales, plus some exclusive offers on new, hot collections for a particular group of premium brands, starting from 19-21 August, during the weekend so that DSS shoppers can enjoy super promotions and the best deals. The ad copy uses the tagline Unlock More +10% off to grab consumers' attention while also symbolizing the brands that comprise the offer including; Lacoste, Faces, Michael Kors, L'Occitane, Level Shoes, and more. MUSE members are required to show their digital cards on the MUSE App to claim the offer. The visual also informs audiences that they can now download the app to obtain the extra 10% off. The advert also highlights that the offer is Exclusive to MUSE Members using a light blue background which is a peaceful and calming color associated with trustworthiness and reliability. The campaign is a relatively new one that was released during the third week of August in limited OOH locations in Dubai.
