Zodiac Development climbs on Greater Cairo's OOH landscape, presenting their latest project From The Heart of Cairo to The Heart of The New Capital, Mizar Business Tower. Brought on to the real estate scene by Zodiac Development, Mizar Tower's top features and facilities include; green landscape surroundings, 50m wide Front Street, Ground + 12 Floors, providing a collection of commercial, administrative, and medical units which makes the tower a perfect endeavor that is a definite attraction to residents of the New Capital City. With over 20 years of experience in building commercial projects within the Egyptian real estate market, Zodiac Development was keen to choose the location of this project with precision, as the site of Mizar Tower is considered one of the vital sites in the New Administrative Capital because of its close proximity to; Al-Massa Hotel, Bin Zayed and the governmental district, the Chinese towers, and is located in front of major pharmaceutical companies. The campaign highlights that the tower was established with the partnership and participation of two major companies; YBA Architects (Yasser Al Beltagy), and INMA Property Management. The advert's design maintains a minimalistic and professional theme, using a dark, space blue tone, which is reassuring, soothing, and reflects stability. The ad copy also uses an aesthetically luxurious photograph of the contemporary architecture of the Mizar Business Tower, surrounded by fountains and green landscapes. The campaign uses a separate visual to portray Zodiac Development's creative logo that symbolizes the different zodiac signs and Mizar Business Tower's logo that is orange-red and is bound to grab consumers' attention. The ad sends the clear message that the project is located at DownTown in New Capital, providing the hotline 19894. To uncover more about Zodiac Development's campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.
