Orlando Bloom makes an impression on Dubai's billboards with the eyewear of the renowned German brand, HUGO BOSS. Orlando Bloom is known for his modest and subtle sense of fashion, therefore, he was a perfect pick for promoting the new sleek and sophisticated sunglasses and optical frames of HUGO BOSS' new collection 2021. After starring in a commercial for the brand, Orlando Bloom was featured in Hugo Boss eyewear OOH campaign for the new collection of the luxury eyewear manufacturer. He is spotted on the OOH arena in Dubai, posing for the cameras and wearing inspiring unique designs from BOSS. The HUGO BOSS campaign managed to strike a perfect balance between modernism, high-class style, and classic elegance in its new eyewear collection for 2021, this design philosophy is reflected in the grey color of the campaign background, where grey represents balance. Instead of featuring many details, the ad instead opts for a subtle and simple design that radiates elegance and style. This campaign emerged in the first week of August in a limited location on UniPole Billboards in Dubai.